Walton set a new industry benchmark by launching the country’s biggest influencer-led collaboration to promote its refrigerators. The campaign adopted a multi-perspective approach, with each creator focusing on unique aspects—technical specifications, business impact, mechanical engineering insights, and the brand’s contribution to Bangladesh’s economy. This ensured a well-rounded narrative that appealed to a diverse audience base, combining education, entertainment, and national pride.

The campaign delivered 1.61M+ views and reached nearly 1M people, marking it as the largest branded content collaboration in Bangladesh. By strategically distributing responsibilities among top creators and maintaining precise communication, Walton achieved multi-dimensional brand awareness across various audience interests. This initiative not only amplified the product’s market visibility but also strengthened Walton’s position as the country’s leading home appliance brand, proving the power of storytelling at scale through influencer marketing.