Ecovia set out to raise awareness for its eco-friendly products while inspiring people to adopt sustainable alternatives in their everyday lives. To achieve this, 100 carefully selected influencers who genuinely aligned with environmental values were engaged and sent personalized PR packages featuring Ecovia’s products. These creators shared authentic unboxing stories and posts that highlighted their personal stance on sustainability, making the content resonate deeply with their eco-conscious audiences.

The campaign generated 27M+ views and reached over 18M people, with more than 90 influencer posts flooding social media in just 2–3 days. Followers didn’t just engage online—they began conversations around reducing waste, choosing better products, and supporting eco-friendly brands. Some even took tangible steps toward sustainable living, proving the campaign’s real-world impact. By going beyond traditional PR, Ecovia established itself as more than a brand—it became a movement for positive lifestyle change.