To celebrate its milestone of 1M+ downloads, Chorcha launched a unique influencer PR campaign that went beyond numbers and tapped into emotions. Legit Banda partnered with 40 infotainment and entertainment creators popular among students—the app’s core community. Each influencer received a personalized PR box featuring their childhood or school photo, turning the celebration into a nostalgic and emotional moment that audiences could deeply relate to. Many creators shared congratulatory stories, while 15 of them transformed their experience into creative static or short video content.

The campaign generated 7M+ story views and 2.5M+ post reach, making it one of the most engaging student-focused campaigns in Bangladesh. Personalized storytelling sparked strong emotional resonance, resulting in wide organic shares and authentic engagement. The initiative not only positioned Chorcha as a relatable, student-first educational platform but also strengthened its bond with both creators and the student community. This milestone celebration became a model for how PR campaigns can blend emotional connection with brand growth.