Jongli set a new benchmark for film marketing in Bangladesh through a bold three-phase influencer PR strategy. Phase 1 kicked off with trailer reaction content, as top-tier influencers from Dhaka to Chittagong shared the trailer on their stories to spark anticipation. Phase 2 escalated with a viral dance fest where influencers performed alongside lead actor Siam Ahmed, creating a cultural wave. Finally, Phase 3 went full-scale, engaging influencers across diverse genres—entertainment, podcasts, food, education, and even prank content—each tying their unique style to the film’s promotion.

The results were historic: the campaign amassed 40M+ views and reached 28M+ people, making Jongli the most widely promoted Bangladeshi film in digital history. Beyond numbers, the campaign earned praise across the entertainment industry, with filmmakers and influencers recognizing it as a model for future film PR. The nonstop influencer-driven chatter made Jongli a word-of-mouth sensation even before release, solidifying its place as a landmark in Bangladeshi movie marketing.