Errum BD entered Bangladesh’s highly competitive sneaker market with a bold influencer-led campaign that focused on brand credibility and consumer trust. By appointing two of the country’s top content creators as brand ambassadors, the campaign achieved instant recognition among sneaker enthusiasts. Their authentic endorsements, combined with well-matched influencer promotions, allowed Errum BD to stand out in an already saturated space.

The campaign delivered 2.3M+ views and reached 1.38M+ people, creating massive buzz and positioning Errum BD as one of the top sneaker retailers in the country. Beyond visibility, the brand gained strong consumer trust and credibility through strategic ambassador partnerships, which translated into deeper engagement and stronger loyalty. This campaign not only penetrated the competitive sneaker market but also proved that influencer-driven credibility can establish long-term positioning for lifestyle brands.