IDLC Asset Management collaborated with two of Bangladesh’s most influential infotainment creators to demystify financial products like SIPs and Savings Bonds. Through engaging, easy-to-understand video content, the campaign simplified complex financial concepts, making investment opportunities more relatable to a broad audience—from young professionals just starting their careers to adults seeking smarter savings options.

The campaign successfully generated 1,200+ qualified leads via Google Form submissions, driving strong interest in IDLC’s financial offerings. Beyond lead generation, it positioned IDLC as a brand that makes investments accessible, trustworthy, and beneficial. By combining education with entertainment, the content reached diverse demographics, built awareness, and empowered people with financial knowledge. The campaign not only hit all its thresholds but also stood out as a major success in financial awareness marketing, proving that influencer-driven storytelling can make even the most complex topics approachable.