To amplify the prestige of the newly launched Maybach EQS 680 SUV, Mercedes-Benz collaborated with carefully selected premium creators whose tone and audience reflected the luxury positioning of the brand. Influencers showcased the EV’s striking design, cutting-edge features, and lifestyle appeal through elegant, aspirational content that highlighted both luxury and innovation. Posts were rolled out in a synchronized wave, creating a strong, coordinated impression that reinforced Maybach’s elite status.

The campaign delivered 4.5M+ views and reached nearly 900K people, generating remarkable organic buzz across social and digital media. By sparking high-value engagement among upper-income and aspirational audiences, it successfully positioned the Maybach EQS 680 SUV as not just a luxury car, but a cultural status symbol for the next generation of EV buyers. Beyond visibility, the campaign elevated Mercedes-Benz’s brand heat, proving that storytelling through the right influencers can transform a launch into a statement of prestige and innovation.