Oppo Reno 14S – Redefining Low-Light Storytelling Through Influencers

21-28 March, 2025

5.1M+

Views

3.8M+

Reach

825K+

Interaction

About the campaign

To launch the Oppo Reno 14S as the ultimate low-light video smartphone, Legit Banda designed a multi-influencer storytelling campaign that combined cinematic creativity with viral reach. The Hazy Man led the hero content with a blockbuster-style short film titled “Mission Unpossible”, perfectly aligning his cinematic identity with Oppo’s low-light camera capabilities. Supporting influencers like Ripon Mia, Anisul Haque Boby, Piasha, and stuntman Hridoy (via a behind-the-scenes vlog) expanded the narrative, ensuring that the campaign reached diverse audiences across entertainment, lifestyle, and tech.

The results were remarkable: Mission Unpossible crossed 5.1M+ views, while Hridoy’s BTS vlog alone hit 600K+ views, boosting organic visibility. Collectively, the campaign achieved a reach of 3.8M+, went viral on social platforms, and was featured on multiple major news portals. Beyond metrics, it positioned the Oppo Reno 14S as the go-to device for cinematic low-light shooting, strengthening brand recall and creating a cultural moment around the smartphone’s launch.

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